Two very different brands. One common thread.
Most people don’t think about what’s behind the things they love.
Carhartt’s Made Possible campaign flipped that perspective, earning a Shorty Awards finalist nomination along the way.
Meanwhile, prestige polish and constant launches didn’t make amika a Shorty Awards finalist.
Doubling down on hero products and building collections around what customers actually wanted did.
Alongside our incredible partners at amika, we moved away from campaign bursts that burn out audiences and built a collective momentum model, an always-on approach designed to compound impact over time.
It didn’t just earn industry recognition. It drove amika’s strongest year yet through community-led growth, momentum stacking, thoughtful retail expansion, and full-funnel performance.
Congratulations to our partners at Carhartt, Unreasonable Studios, and amika on being named 2026 Shorty Awards finalists.
Learn more about Carhartt’s Made Possible campaign here.
Learn more about amika’s award-winning work here.