Programmatic

Credentials

Our programmatic practice powers efficient, scalable growth across the entire customer journey. We execute across The Trade Desk, Google DV360, Amazon DSP, and emerging platforms, unlocking access to premium inventory, private marketplace deals, and first-party data integrations that drive measurable business outcomes.

Our expertise spans display, native, programmatic video, audio, and DOOH, all unified through advanced audience modeling, predictive algorithms, and cross-channel attribution. We operate with full transparency into supply paths, vendor relationships, and media costs, ensuring every dollar is spent efficiently. Our work consistently drives measurable lifts in brand awareness, consideration, and conversion while maintaining rigorous standards for viewability, brand safety, and fraud prevention.

Our Approach

1. Strategic, Cross-Format Programmatic Planning
   • We create programmatic strategies aligned to any business objective from awareness and consideration to conversion and full-funnel activation.
     1. Align planning across display, video, native, audio, and DOOH to define clear audience and tactic roles.
     2. Structure campaigns for specific objectives including brand building, traffic, engagement, or direct response.
     3. Optimize frequency, inventory quality, and channel mix to maximize impact and efficiency.
     4. Eliminate wasted reach through unified planning and cross-channel coordination.
2. Custom Audience Strategy 
   • We build custom audience strategies that prioritize high-value segments and increase addressability across all environments.
   • Deliver precise audience targeting with creation of custom algorithm developed with first-party, consumer, and industry data. Continue to adapt algorithm based on user behavior and campaign learnings to ensure efficient delivery and reduced waste.
   • Proven results have demonstrated 2x improvement in effectiveness vs. traditional targeting approach.
3. Transparent Buying and Premium Inventory Access
   • We balance cost efficiency with access to high-quality inventory through strategic DSP partnerships and rigorous supply path management.
   • Execute through The Trade Desk, DV360, and Amazon DSP with full log-level data access and fee transparency
   • Negotiate and manage curated private marketplaces with premium publishers.
   • Implement comprehensive brand safety and viewability standards via IAS, DoubleVerify, and MOAT.
4. Measurement Built for Accountability
   • We tie programmatic investment directly to measurable business outcomes.
   • Apply incrementality testing, geo experiments, conversion lift studies, and brand surveys to quantify impact
   • Provide visibility into reach, frequency, viewability, and true cost per outcome
   • Establish testing frameworks that validate and scale proven tactics
   • Integrate with MMM and unified dashboards for holistic performance reporting
5. Emerging Channel Expertise 
   • We stay ahead of the market by testing and scaling new programmatic channels and inventory sources.
   • Programmatic audio across Spotify, Pandora, SiriusXM, and podcast networks.
   • Digital out-of-home (DOOH) with location-based targeting, weather triggers, and foot traffic attribution.
   • Retail media networks including Amazon DSP, Walmart Connect, Instacart, and Kroger Precision Marketing.
   • Emerging CTV platforms, FAST channels, and direct publisher programmatic integrations.

Industry Recognition

Recognized Amazon Partner
Google Premier Partner