YouTube is no longer just an entertainment platform for younger audiences. It has become a cornerstone of modern advertising.
As consumers turn to YouTube for both entertainment and discovery, brands are following suit. More advertisers are making it a key part of their media strategies as we head deeper into the holiday season.
Our VP of Client Strategy & Services, Christopher Berg, spoke with Modern Retail’s Anna Hensel about how YouTube has become a core channel for our clients, with active investment in the platform doubling in the past two years.
With the rise of YouTube Shorts, it is easier than ever to repurpose creative from Reels and TikTok, making YouTube an efficient and scalable channel.
As we head further into Q4, YouTube continues to prove not only viable but vital for growth-minded brands. Read more about how it is shaping the holiday media mix here.