Partnership is focused on building a holistic strategy to accelerate new customer acquisition online and in-store
NEW YORK, NY, October 7, 2025 – Clean Simple Eats, the health and wellness brand behind Target’s No. 1 best-selling protein powder, has appointed January Digital as its media AOR. The agency is responsible for strategy, planning, and execution across Google and Meta, with a focus on customer acquisition and scalable growth for the undeniably clean supplements.
In the first few weeks of partnership, January Digital performed strategic platform assessments and is now reimagining creative and media to increase testing, expand creative variety, and strengthen paid media performance. The work builds on Clean Simple Eats’ momentum, evolving from a DTC-led business into a growing wholesale and retail presence fueled by its launch in Target earlier this year.
“Clean Simple Eats is built on the idea that healthy lifestyles should be simple, sustainable, and enjoyable,” said Erika Peterson, Co-Founder of Clean Simple Eats. “As founder-led companies, January Digital and Clean Simple Eats have a shared set of values and a unique drive to succeed. Together, we are focused on accelerating growth and reaching more customers with products that deliver on both quality and taste.”
“From the very beginning, we could feel Clean Simple Eats’ passion for their business,” said Vic Drabicky, Founder and CEO of January Digital. “That energy is a strong fit for our team and aligns perfectly with our own culture, too. We’re excited to help further fuel their incredible growth and accomplish many important milestones together.”
With January Digital’s expertise, Clean Simple Eats is poised to scale its reach, amplify its digital presence, and continue proving that healthy hits different.
