How does a 40+ year-old brand keep pace with innovation?
By reaching niche audiences in spaces built for endurance, not just instant results.
Jeremy Ekes, our Senior Director of Client Strategy & Service, connected with Julia Waldow at Modern Retail about how Teva (of Deckers Brands), a legacy footwear brand built for adventure, is finding success on Strava, the fitness tracking and activity app.
Strava’s audience is highly engaged and deeply connected to the outdoors, making this partnership a strong opportunity for long-term brand impact. Even with limited measurement capabilities, Jeremy believes the investment is worth it.
Get the full story here.