Advertisers burst Gen Z’s bubble long ago. Now, this group is discerning and selective about the brands they engage with.
One brand winning Gen Z’s favor is Bubble, a skincare line that recently teamed up with Juice Press to launch a 360 degree collaboration, including a berry-flavored lip balm and specialty juice. Our President, Sarah Engel, connected with Modern Retail’s Julia Waldow about why this collaboration is set to gain Gen Z’s stamp of approval.
For more on this collaboration, and to read founder Shai Eisenman’s take, check out the full article here.