Gen Alpha dictionary:
Saying someone “ate” has nothing to do with food.
Sigma is no longer just a letter in the Greek alphabet.
And your aura can now earn points.
Why should advertisers and brands care about Gen Alpha’s behavior and preferences?
There are about 2.5 million Gen Alphas born each week, and their economic footprint is estimated to reach $5.46 trillion in the next 5 years. Not to mention their massive influence on their Millennial parents.
Our Senior Director of Strategy & Innovation, and parent of Gen Alpha kids himself, Jared Smith took to Ad Age to share the importance of investing in Gen Alpha early, and how to reach this emerging group. Read his full article here.