With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry?
Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that younger adults have more buying power than they actually do.
What many brands fail to realize is that including models from a broader age group brings authenticity and inspiration to campaigns. Remember Christie Brinkley is 70. Jennifer Aniston is 55 and Angela Bassett is 65. It’s past time to make fashion a more inspirational and inclusive place.
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