The last few years in retail have been… a rollercoaster.
Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts.
Privacy challenges that confused retailers and gave them less control.
Add to that the race for newer, better, more video-driven content.
Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of US DTC & Global Digital at Steve Madden, on Ken Pilot’s The Retail Pilot – Leaders & Legends podcast to discuss the current state of marketing, what’s working in retail today and what’s next.
Steve Madden is a shining example of how to balance strong creative with deep customer insights. By understanding who their customers are, where they are, and how to engage them, they deliver trend-first products in a culturally relevant way. And they don’t stop there – they maintain a two-way conversation with their audience, from watching organic TikTok videos to reading Instagram comments, ensuring they respond to customers’ wants and needs.
Listen to the full podcast episode here.