How much video should be in your creative mix in 2025?
Our Senior Director of Client Strategy & Service, Christopher Berg, sat down with Modern Retail’s Editor-in-Chief, Jill Manoff, at eTail last week, and they reached a conclusion:
Brands should be running at least 80% video content—full stop.
Check out Modern Retail’s full recap of eTail here to hear what was being discussed in Palm Springs, and where the industry is headed next.