At Shoptalk, Our President Sarah Engel joined Giovanni Zaccariello from Coach and Jamie Cygielman from American Girl to explore how retail hospitality, nostalgia, and emotional connections engage customers across generations.
Retail hospitality was a major thread throughout the day, with leading brands focusing on next-level store and digital customer experiences. What does “next-level” mean?
From Coach’s 12 Play stores to American Girl’s doll hair salons, both brands demonstrated how “retailtainment” strengthens consumer bonds using data, tech, and a human touch.
See more about Coach’s play stores here.