New Year. New Win!
Carhartt and January Digital have won Best Use of Shoppable Content at the 2024 Modern Retail Awards!
This award recognizes the innovative blend of storytelling, AR/VR tech and ecommerce, with results that speak for themselves:
– A gamified AR lens generating 14M+ impressions in one day
– A Bitmoji integration reaching 21M users
– Increased brand awareness and purchase intent amidst fierce holiday competition
Carhartt has always been a brand that knows its customers, and this campaign brought that connection to life in an unforgettable way.
Thank you to the Modern Retail Awards for this honor and to the incredible teams at Carhartt and January Digital. Congratulations to all the winners! Here are more details on the awards.