NY Fashion Week: Do Gen Z Consumers Even Care?
Sorry NYFW. Gen Z is just not that into you. Our Founder & CEO Vic Drabicky connected with David Kaplan of Attain’s The Outcome on why GenZ isn’t connecting with luxury goods or Fashion Weeks at the level of previous generations. They discussed the role of sustainability and the need for inclusivity for Gen Z […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers. Vic […]
Ready or Not – Another Prime Day Is Likely Right Around the Corner
Are you tired of hearing about Prime Day yet? Just when you thought you could catch your breath, another major sales event is likely around the corner. While it hasn’t been officially confirmed, history – and the success of this past July Prime Day – suggests that Amazon is likely gearing up for another big […]
3 Ways Brands Can Tap Into Sorority Rush to Engage College-Aged Consumers
If you log onto TikTok or Instagram during the month of August, you’ll likely see plenty of sorority recruitment – or “sorority rush” – content in your feed. This trend first took the internet by storm a few summers ago with “Bama RushTok” and has since expanded to colleges nationwide. Leveraging the sorority rush trend […]
DBJ Announces Best Places to Work for 2024
✅ Inc. Best Workplace x 4✅ Dallas Business Journal’s Best Place to Work… officially x 2! Over 13,000 employees were surveyed, but our DFW crew broke through the noise to make January Digital one of Dallas Business Journal’s Best Places to Work in 2024! This award reflects our team’s dedication to fostering community and collaboration. […]
Gen Alpha and Brand Loyalty – 6 Ways to Build a Relationship With the Next Generation of Consumers
Gen Alpha dictionary: Saying someone “ate” has nothing to do with food.Sigma is no longer just a letter in the Greek alphabet.And your aura can now earn points. Why should advertisers and brands care about Gen Alpha’s behavior and preferences? There are about 2.5 million Gen Alphas born each week, and their economic footprint is […]
Prime Day and Beyond: Why You Don’t Have to Sell on Amazon to Reap the Rewards of the Midsummer Sales Event
Why has Amazon Prime Day captured the headlines for weeks now? Prime Day has grown beyond Amazon, becoming what our President Sarah Engel calls “its own holiday moment” in her conversation with Retail TouchPoints’ Alicia Esposito. This year shattered records, with millions of new member sign-ups leading up to the event. But it’s become more […]
From Prime Day to Holiday: Leveraging Prime Day 2024 to Shape Your Q4 Strategy
Prime Day has evolved from a mid-year sales event to a major market-wide phenomenon, rivaling Black Friday and Cyber Monday. Occurring in July, Prime Day offered retailers a unique opportunity to experiment with promotional strategies and fine-tune their omnichannel operations ahead of Cyberweek and the Holiday season. With Prime Day 2024 now behind us, here’s […]
What Google’s Reversal on Cookies Means for Advertisers
Remember the looming cookieless future that had advertisers bracing for a dystopian reality? Well, it turns out that isn’t happening anytime soon. Thanks to Google’s change of heart, we’re steering back towards a more utopian Chrome… for now. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Marc Bain on how Google’s […]
How Brands & Retailers Can Maximize the 2024 Back-to-School Shopping Season
Class may not be in session yet, but back-to-school shopping is already in full swing! School starts back up again throughout August and September, with many families beginning their shopping early. From pencils and laptops to shoes and clothes, back-to-school supplies run the gamut. Retailers must prepare for the influx of shoppers ahead. Consistent with […]