Meta Agency Summit 2024: Maximizing Success for Q4 and Beyond
Capturing and converting consumers has become increasingly challenging as brands face difficulties in moving interest down the funnel to purchase. Meta remains a key acquisition channel for most digital advertisers, and we recently attended their Agency Summit to prepare our teams and our partners for 2025 success. We explored new platform features, discussed evolving best […]
Shoptalk Fall 2024
The inaugural Shoptalk Fall in Chicago has come to an end, leaving us energized and equipped with invaluable insights from the top minds in retail. This year’s event delivered a wealth of knowledge and fresh perspectives that have us feeling more confident than ever that the months ahead are shaping up to be “Mission Possible.” […]
College Tours & Curated Merch: How Rent The Runway Is Hoping To Capture The Gen Z Market
Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, […]
5 Ways To Ensure Your Marketing Plan Is Holiday-Ready
Election year. Shorter holiday season. Shipping disruptions. Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season? Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4. Here are 5 ways to ensure your media […]
Kendra Scott And Carhartt Are Finalists For This Year’s Digiday Awards
Style that sparkles and strategy that shines – that’s Kendra Scott! We’re honored to work alongside the brand in meeting customers exactly where they are, when they want, and with the perfect piece, every time. Alongside our amazing partners at Kendra Scott, we have been named as a finalist in the Best E-Commerce Strategy category […]
Google Think Retail 2024: Strategies to Maximize Your Impact This Holiday Season
Google recently hosted their 2024 Think Retail event, aimed at helping advertisers and retailers gear up for the holiday season. With economic headwinds, a late Thanksgiving, and constantly shifting consumer confidence, this holiday season is expected to be a challenging one for marketers. As we work with some of the most innovative brands advertising on […]
Digital Marketing Strategy For Retail Transformation
The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts.Privacy challenges that confused retailers and gave them less control.Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of […]
January Digital Hires Rebecca Visconti as Vice President of Analytics
Visconti to Steer Data-Driven Strategies as January Digital Continues Rapid Growth and AI-Powered Expansion DALLAS, Sept. 10, 2024 — January Digital has hired Rebecca Visconti as Vice President of Analytics. Visconti is the latest in a series of strategic hires at January Digital, where she will lead the analytics team and the company’s continued expansion […]
2024 Google Agency Excellence Awards Finalists
Hey Google – who are the finalists for the 2024 Agency Excellence Awards? January Digital has been selected in the Creative Coverage category for our work with Carhartt! We have been recognized for helping Carhartt transform its creative strategy across all Google and YouTube touch points. Amazing work all around and we could not have […]
Bubble Is Teaming Up With Juice Press As It Enters The Lip Care Category
Advertisers burst Gen Z’s bubble long ago. Now, this group is discerning and selective about the brands they engage with. One brand winning Gen Z’s favor is Bubble, a skincare line that recently teamed up with Juice Press to launch a 360 degree collaboration, including a berry-flavored lip balm and specialty juice. Our President, Sarah […]