Danielle, Author at January Digital

CALPAK’S New Marketing Strategy Goes Beyond Millennials

It is time to think beyond Millennials and Gen Z. And CALPAK is doing just that as it establishes itself as the go-to luggage brand for all generations. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on CALPAK’s evolving strategy. She highlighted the often-overlooked spending power of consumers 45+ and their significance for […]

Super Bowl 2025 Ads: The Winners, Losers, and What Brands Can Learn

The dust has settled, and the post-game analysis is in. Sunday night’s showdown wasn’t just about football – brands battled it out for consumer attention in one of the most competitive advertising arenas in the world. With a staggering $8 million price tag for a 30-second slot and over 37 million viewers, the stakes were […]

Here Are The Cases For And Against An $8 million Super Bowl Ad

$8 million. That’s the cost of a 30-second Super Bowl LIX ad – and that’s before product costs, talent fees, and activations beyond the ad itself. With that price tag, brands and advertisers are asking the big question: Is it worth it? Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break […]

amika Teams Up With January Digital to Scale Mission and Drive Growth

A big thank you to Women’s Wear Daily’s Alexandra Pastore for her thoughtful coverage of our partnership and giving a glimpse into what’s ahead – from exciting product launches to data-driven marketing initiatives. Check out the full WWD article here.

amika Appoints January Digital as Media AOR to Consolidate Agency Efforts and Drive Breakthrough Growth

BROOKLYN, N.Y., January 30, 2025 – To fuel unprecedented growth, amika, the fearless Brooklyn-born haircare brand, has appointed January Digital as its Media Agency of Record. January Digital took the reins of the media business in January to create and execute a full-funnel marketing strategy across social, video, search, and CTV, while connecting DTC, retail, wholesale, […]

NRF Big Show 2025: Insights on Marketing, Media, and Building Brands

NRF’s Big Show recently wrapped in New York City, bringing together top leaders and innovators in retail. Our founder & CEO Vic Drabicky and President Sarah Engel shared their expertise on marketing and media trends, best practices, and what’s next for the industry. 2025 Trends and Predictions with Vic DrabickyAs a member of NRF’s Digital […]

Want to See Success in 2025? Answer These 5 Questions

What 5 questions will drive success in 2025? Retail TouchPoints’ Alicia Esposito challenged industry leaders to answer the top questions that will drive the best outcomes in the year ahead. Alicia connected with our President, Sarah Engel, to answer this one: How can brands tap into what’s culturally relevant and emotionally resonant? Sarah outlined the […]