Why Gen Z Is Spending (A Lot Of) Time In Coach Stores
At Shoptalk, Our President Sarah Engel joined Giovanni Zaccariello from Coach and Jamie Cygielman from American Girl to explore how retail hospitality, nostalgia, and emotional connections engage customers across generations. Retail hospitality was a major thread throughout the day, with leading brands focusing on next-level store and digital customer experiences. What does “next-level” mean? From […]
Measured Establishes “Measured Certified Partners” Program, Names First Agency Partners
1 of 4. January Digital is one of just four agencies in the U.S. named an inaugural partner in Measured’s Certified Partners Program, recognizing our commitment to advanced measurement and data-driven decision-making. Why is this a big deal? Four reasons: 1. It reinforces what we’ve been saying for years: our approach to campaign measurement is […]
January Digital And Carhartt Are Among The 2025 Digiday Media Buying And Planning Awards Finalists
Innovation at every level + excellence in client partnerships. What does that lead to? Four Digiday Media Buying & Planning Award nominations. We’re thrilled to be nominated for Most Innovative Independent Agency, recognizing our team’s dedication to pushing boundaries. We’re excited to celebrate alongside our incredible partners at Carhartt, whose record-breaking Holiday 2024 performance, trailblazing […]
Performance Max And Google Search Playbook
As we evolve as marketers, our job is to look for new and different ways to maximize our channel mix. Google is no exception. As we continue to maximize all that Google has to offer, mastering the combination of PMax and Search is the key to scaling efficiently and profitably. By aligning creative, audience targeting, […]
January Digital Unveils ‘January Growth’ to Serve Fast-growing E-commerce Brands
Introducing January Growth, the newest addition to the January family. Today we officially launched a specialized division of January Digital designed to fuel fast-growing ecommerce brands. January Growth offers expert performance media management, powered by our proprietary Mikey AI and analytics platform, and backed by our full-service agency planning, analytics, and strategic resources. After incubating […]
A.L.C. x January Digital: Transforming Affiliate into a Scalable Growth Engine
Amplified Visibility And Conversions Within Key Affiliate Networks
January Digital Launches a Dedicated Unit to Accelerate High-Growth Brands
New division delivers digital media expertise, driving rapid scale for brands. NEW YORK, NY, March 11, 2025 – January Digital has launched January Growth, a specialized division of January Digital designed to fuel fast-growing ecommerce brands. While January Digital has been incubating its growth product for the past year with high-growth brands like Josie Maran […]
Why Teva Is Turning To Strava To Reintroduce Itself To Customers
How does a 40+ year-old brand keep pace with innovation? By reaching niche audiences in spaces built for endurance, not just instant results. Jeremy Ekes, our Senior Director of Client Strategy & Service, connected with Julia Waldow at Modern Retail about how Teva (of Deckers Brands), a legacy footwear brand built for adventure, is finding […]
Limited Too Is Ramping Up Adult Collections In An Appeal To Millennials
Nothing says Y2K nostalgia like the return of Limited Too. The beloved early 2000s brand is evolving with its original Millennial audience by launching adult sizing. Our founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow on how brands can successfully tap into this emotional connection. His advice? Trends move fast. Limited Too […]
eTail West Briefing: Day 2 Highlights
How much video should be in your creative mix in 2025? Our Senior Director of Client Strategy & Service, Christopher Berg, sat down with Modern Retail’s Editor-in-Chief, Jill Manoff, at eTail last week, and they reached a conclusion: Brands should be running at least 80% video content—full stop. Check out Modern Retail’s full recap of […]