How Brands Can Leverage “RushTok” for Back-to-School Gains

Back-to-school shopping is starting earlier than ever this year, and it’s not just about being prepared for that first day of class. There is an annual clothing, jewelry and beauty stock up underway right now and if brands don’t lean in to RushTok, back-to-school gains may pass them by. Sorority Recruitment, often referred to as […]

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