How Brands Can Leverage Meta’s New Offerings to Meet Customers Where They Are
Consumers expect to be served where, when and how it matters most to them. Brands have been struggling to keep up with this constant demand and are working towards diversifying their media mixes to serve the breadth of consumer needs. Meta has been iterating their product offerings to provide advertisers with a variety of methods […]
January Digital Appoints Brian Simmons as Head of Growth
January Digital has made a key addition to its team, announcing Brian Simmons as its Head of Growth. In this position, Simmons will be responsible for leading all new business efforts and continuing to build on the company’s strong growth. He will report to CEO and founder Vic Drabicky. Over the past several years, January Digital has shown […]
Steve Madden Extends Partnership with January Digital
Following Partnership With January Consulting, Steve Madden Expands Work with January Digital to Develop a Full-Funnel Digital Media Strategy NEW YORK, Oct. 10, 2023 – Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America. January […]
How Retailers & Advertisers Can Maximize Amazon’s Q4 Shopping Events
Prime Day, Black Friday and Cyber Monday – Oh My! Amazon’s seasonal events span Q4 with multiple opportunities to capture elevated traffic and high purchase intent on the platform. As Q4 is off to the races, we wanted to provide guidance to retailers and advertisers who plan to participate in any of the upcoming events. […]
Groceryshop 2023 – Unified Commerce and AI… Oh My!
Unified Commerce is the New Omnichannel This is just one of the many realities that became clear at Groceryshop earlier this week in Las Vegas. Some of the other key headlines everyone in the grocery and CPG space can take away from the show: Thank you to the entire Groceryshop team for creating the paramount […]
Case Study | The Essential Brand Marketing Guide
The current buzzword among marketers is omnipresence. Your customers are everywhere. Why isn’t your brand? Brands must build an identity that consumers can recognize in the marketplace and resonate with. Our President Sarah Engel connected with Business of Fashion’s Diana Pearl to discuss the key to creating an environment where customers are invested in the […]
As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
“Don’t just take it at face value.” It is true about many elements of digital marketing – from reporting metrics to media partners. It is especially true when it comes to securing diverse ad placements through programmatic platforms. Our SVP & GM Nick Drabicky sat down with The Wall Street Journal’s Megan Graham to discuss the importance of genuinely investing […]
How Retailers Can Leverage Back-to-School Shopping Trends to Inform Q4 Strategy
School is in session and back-to-school shopping has come to an end. The results are coming in, and the 2023 back-to-school shopping season has shown strong initial performance. “Retail sales rose 0.7% in July, well above expectations, showing a strong start to the important back-to-school shopping season” (Verdon). This growth is an indication of consumer […]
You Can’t Afford Not to Test – The 20% Rule
Testing is often thought of as a luxury that only businesses in growth mode can afford to invest in. As the markets shift and customer loyalty wanes, brands are realizing that testing is a crucial component for all businesses looking to succeed. With disruptors continually emerging in every category, a solid testing strategy is essential for businesses […]
TikTok Holiday Strategy: What Advertisers Need to Know to Succeed in Q4 2023
Testing is often thought of as a luxury that only businesses in growth mode can afford to invest in. As the markets shift and customer loyalty wanes, brands are realizing that testing is a crucial component for all businesses looking to succeed. With disruptors continually emerging in every category, a solid testing strategy is essential for businesses […]