How Gummy Clusters became Nerds’ hero product
What do you call a product that helps boost sales from $50M to $500M after less than 3 years on the market?A hero!Nerds Gummy Clusters have taken Gen Z and Gen Alpha by storm, with official and unofficial spokespeople like Addison Rae and Kylie Jenner sharing their love of the crunchy gummy snacks on TikTok.Our […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
When you team up with one of America’s most iconic brands to deliver something truly extraordinary, you can’t help but shout it from the rooftops!We are proud to share that we have been awarded Digiday’s Media Buying and Planning Award for Best E-Commerce Strategy for our work with Carhartt.Thank you to our incredible partners at Carhartt for […]
After four years, Vivaia is rolling out its first brand campaign
Comfort + sustainability + female founders = the perfect formula for a brand storytelling campaign.After four years, VIVAIA a sustainable women’s footwear and accessory company, is rolling out its first brand campaign. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on why this campaign is perfectly timed to launch during Women’s History Month.To learn more about the “In Her Shoes” […]
Shoptalk 2024 Recap
Now that Shoptalk 2024 has come to an end, we can reflect on nights at the blackjack table, the electric Ludacris concert, and the compelling conversations that drew us to Vegas in the first place. Heading into the week, attendees anticipated conversations surrounding hot topics like AI and retail media. While they were certainly spoken […]
Temu and Shein Are the ‘Jaws’ of Digital Advertising
“Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks.”The Business of Fashion’s Marc Bain analyzed the impact the Chinese giants’ billion dollar digital spends are having on fashion brands. Our founder and CEO Vic Drabicky told him, “We are all very aware of their spending power and their […]
Case Study | How to Turn Data Into Meaningful Customer Connections
Think of your favorite brand. It feels personal, doesn’t it?How are the best brands in the world creating deeper connections with customers? By not just capturing data, but doing something meaningful with it at every stage of the customer relationship (hint, hint this means not only during acquisition efforts).In Marc Bain’s The Business of Fashion Case Study “How […]
Building Success, Overcoming Challenges, and harnessing AI for growth
“Agencies at their worst are outsourced HR.”On the Marketing Agency Leadership podcast with Kevin Hourigan, our Founder & CEO Vic Drabicky shared this insight along with a glimpse into his career journey that resulted in the inception of January Digital as the Marketing Leadership Company.Tune in to hear Vic’s thoughts on how agencies are evolving and his advice […]
Sakara Appoints January Digital as Agency of Record, January Consulting to Support Marketing Strategy
The Combined Marketing Leadership Company is Tasked with Advancing Marketing and Media NEW YORK, N.Y. – FEBRUARY 21, 2024 – On the heels of announcing Glossier alum Henry Davis as its new CEO, Sakara has appointed January Consulting and January Digital as its marketing strategy firm and digital agency of record. This move comes alongside hiring […]
Super Bowl 2024 Ads Recap: Hits, Misses and Everything in Between
Every year, millions of Americans tune in to the Super Bowl. Most watch the programming for the game, while others are interested in witnessing the competition among brands vying to capture the attention of this massive audience. As the confetti settles and Ushers’ music streams continue to grow, marketers are left to assess what ads […]
Everything You Need to Know From Expedia’s Unpack ’24 Trends in Travel Report
If we learned anything from cyber week performance or 2024 predictions, it is that more and more consumers are shifting their spending from shopping to experiences. Mastercard’s 2023 Travel Industry Trends report outlined that spending on experiences has increased by 65% from 2019 to 2023. Travel companies have an unprecedented opportunity to take advantage of […]