The ROAR Report: The Ageless Runway
With their immense buying power and influence, why are women aged 55+ barely visible in the fashion industry? Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with ROAR Forward’s Tony Case on why we see so few women 55+ in fashion campaigns. Jeremy explained that the underrepresentation stems from the misconception that […]
Charting A Course Through The Brand Media Maze
Lost in a brand media maze, struggling to find clarity? Amid tightening privacy laws and the rise of new media platforms, brands are struggling to navigate their way forward. Our SVP and GM Nick Drabicky guides the world’s most notable brands and took to MediaPost to provide advertisers and brands with direction on how to […]
2024 Meta Performance Marketing Summit: Innovations and Implications of Meta’s Recent Advancements
Major advertising platforms have released new product features and capabilities over the last few months, focusing on increasing advertisers’ efficiency and equipping them with tools to better tailor their outputs, from creative to targeting. Our team recently attended Meta’s Performance Marketing Summit, where we gained firsthand insights into their latest developments and how they will […]
Face of Marketing Podcast: Vic Drabicky, Laura Jones and Tom Morrissy
What do the Savannah Bananas, Eddie Vedder and Crocs have in common? Find out from our Founder & CEO Vic Drabicky on the latest episode of the Face of Marketing podcast! Vic recently sat down with host Sean Halter, Tom Morrissy of Noble People and Laura Jones of Instacart to discuss marketing challenges and opportunities, […]
How Brands Can Prepare for Prime Day This July
Amazon Prime Day is almost upon us, marking the retail giant’s 10th annual event. This year, Prime Day will span July 16th and 17th. Prime Day 2023 was Amazon’s biggest event yet, with members purchasing over 375 million items¹ worldwide and driving $12.7 billion in sales². The first day alone set a record as Amazon’s […]
January Digital Has Been Named One of Inc. Magazine’s Best Workplaces for 2024
Not once.Not twice.Not three times. But for the FOURTH time, January Digital has been named one of Inc. Magazine’s Best Workplaces for 2024. This would not be possible without our remarkable team who exemplify our values and work together every day to create an inclusive, innovative work environment that is SO much fun! What makes January […]
Remarkable Retail Podcast: Getting Closer to the Customer
How do you get closer to your customers? Go to the stores!Talk to your store associates. Send your corporate team to work side-by-side with store managers. While this is not a novel concept, many retailers have lost sight of who their customers are and how to satisfy their needs. Connected data is paramount. Social listening is […]
Remarkable Retail Podcast – Getting Closer to the Customer with Sarah Engel and Lars-Johan Jarnheimer
How do you get closer to your customers? Go to the stores!Talk to your store associates.Send your corporate team to work side-by-side with store managers. While this is not a novel concept, many retailers have lost sight of who their customers are and how to satisfy their needs. Connected data is paramount. Social listening is […]
Shoptalk Europe 2024
Shoptalk Europe has earned the moniker “the Coachella of Retail.” As the show was underway last week, there was a shift in the cultural zeitgeist and in the industry. And the headline in European retail, and across the globe can be summarized in one word: Change. The constant change in the retail landscape was a […]
Mastering Customer Centricity to Unlock Value
Do you know who your most valuable customers are? We recently had the opportunity to speak with Dr. Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania, preeminent expert on customer centricity and author of three books on the subject. He shared this insight and more to challenge our perspectives, […]