It is time to think beyond Millennials and Gen Z.
And CALPAK is doing just that as it establishes itself as the go-to luggage brand for all generations.
Our President Sarah Engel connected with Modern Retail’s Julia Waldow on CALPAK’s evolving strategy. She highlighted the often-overlooked spending power of consumers 45+ and their significance for travel brands, where disposable income drives meaningful purchases.
For more on Calpak’s marketing evolution and the largely untapped power of older consumers, read the full here.