Rent The Runway is hitting the road!
The destination? Gen Z’s style budgets.
Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, and a college ambassador program.
Our Founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow about how this move can humanize Rent the Runway for Gen Z, a generation that adopts and quickly grows brands they believe in.
Read the full article on Rent the Runway’s college tour here.