Election year. Shorter holiday season. Shipping disruptions.
Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season?
Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4.
Here are 5 ways to ensure your media is holiday-ready:
1. Maximize AI Ad Solutions
2. Prepare Strong Creative and a Lot of It
3. Plan for Before, During and After Key Moments
4. Have a Contingency Plan
5. Monitor the Market
Here is his full breakdown on how to stay agile and maximize performance in the months ahead.